Problem with horrors is they tend to follow the same tropes to get a scare, I much prefer the old slasher flicks like Friday 13th / Freddy / Halloween cos of the thriller aspect, even Scream and they tend to be better the more they lean to the build up and suspense of thrillers. Ya know, same kinda vein as The Shining.
You get some good, some bad. Sinister was decent in recent years but it is a very hit and miss genre. Hoping this holds up cos The Ring was one of those films that kinda moved the genre and gave it some fresh legs, I very much liked it and when she zoomed out the TV I freaked the fuck out. It's like when Saw came out, it wasn't a particularly great movie, with not so great actors, it was just fresh. Same goes for Final Destination.
[color=red] . : [/color][size=85] You knows you knows [/size]
What I liked about The Ring was that it wasn't in-your-face horror all the time. It managed to get under your skin and make you feel uneasy about the whole thing. Silent Hill 2 (the game) did the same thing very well.
Don't get me wrong, there are some good ones. I tend to gravitate more towards the horror/thriller films that enter the uncanny valley. A couple great examples would be Suture (1993) and Tale of Two Sisters (2003). Check these out if you haven't...
The director's imdb site leaves me biased.
I don't have high hopes for this production.
The japanese first movie was very well done, unsettling and disturbing, like Eraser said.
I think it managed that by being some kind of vague about what was going on and the reasons for that. An aspect I can't find in the majority of modern Murrican horror-movies. The Conjuring and Sinister are two good exceptions.